On Monday, BET Networks, Black Enterprise, Johnson Publishing (the publisher of Ebony and Jet magazines), the National Association of Black Owned Broadcasters and others will join with media-buying agencies to introduce a campaign intended to educate advertisers about the importance of black media and its increasingly deep-pocketed audience.
The initiative comes at a time when advertisers have poured money into Spanish-language media in an effort to reach the growing Hispanic population.
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