Most Kenyan banks are failing to engage with customers online. This is according to a survey conducted by the Kenya Bankers Association (KBA), which has revealed that less than half of all banks in the country are not engaging with their customers on social media tools such as Twitter and Facebook.
According to the survey conducted with 500 respondents countrywide, KBA said that only 19 out of the 43 commercial banks in the East African Nation engage customers online. This is despite
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