Monday, February 17, 2014

Poor marketing strategies hinder African start-ups

At the recently concluded Mobile East Africa 2014 event, experts stated that poor marketing strategies are holding back African start-ups from experiencing further growth. With over 50 countries on the continent, 30 million square kilometers of land and a population of over 1 billion people, marketing experts asked why African start-ups have a problem making their voices heard.

“We have so many brilliant innovations by innovators in Africa. However, most these solutions remain

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