Even after absorbing a devastating economic hit from the Great Recession, African American consumers remain a potent force but are often overlooked by advertisers, according to a new research report.
African Americans are projected to have a combined spending power of US$1.1 trillion by 2015, according to the report released by the market-research firm Nielsen and the National Newspaper Publishers Association, which represents 200 black-oriented newspapers.
As a group, African
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