A Shopper in Kampala, Uganda. PHOTO/Panos /Mikkel Ostergaard
Africa’s large, fast-growing population, combined with rising consumer disposable income, offers companies an enormous opportunity, a new survey by McKinsey shows…
The report, "The rise of the African consumer", sampled 13 000 individuals from 15 cities in ten African countries in 2011 and 2012 and says Africa’s consumer-facing industries are expected to grow by more than US$400-billion by 2020, accounting for more than
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