Tuesday, June 4, 2013

Growing middle class in Africa driving up business - attracting investment

African middle class family in Lusaka, Zambia. PHOTO/Georgina Smith/The Guardian

“African consumers want the same as consumers elsewhere – a mobile phone..."

Consumption of goods and services has grown in Africa - now comprising two-thirds of its gross domestic product (GDP) - amid a rapidly expanding middle class, which has tripled over the last 30 years to 313 million in 2010. A reflection of higher wages and increased access to technology, the middle class is expected to grow

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