Ask 10 people what big data is and you’ll get 10 different answers. Big data is not about technology, it’s about you and what you want it to mean, according to an analysis by South African data experts in All Africa. By as early as 2015, organisations that tap into their data will outperform their competition by more than 20 percent, experts say.
Smartphone apps are the biggest data generators, according the the report. Consumers of the future are always on, willing to share data
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