The single-largest investment and business opportunity in Africa will be its rising consumer market, KPMG has said. “Africa is fast becoming a consumer continent and very attractive to investors”, said Wole Obayomi, head of consumer and industrial line of business for KPMG in Nigeria, in a statement.
“While specific markets for entry should still be defined by their diversity, the continent is densely populated with a rising middle class of urban dwellers. In fact, an average 40
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