With 43 million African Americans in the United States representing about 14 percent of the population, more than half under the age of 35, advertisers are not effectively reaching a growing population projected to account for US$1.3 trillion in consumer spending by 2017, according to a Nielsen report.
The purchasing power of African Americans continues to grow, but advertisers are missing the mark by passing over black-oriented media.
That is the conclusion of a Nielsen report, which
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