(Bloomberg) - When Gbemiga Omotoso bought a Samsung tablet computer last year, he handed over his cash to a man in a van. There was nothing shady, though, about the transaction. It’s part of online retailer Jumia’s attempt to adapt to the unique challenges of selling in Nigeria.
With many of the country’s 160 million residents not familiar with making payments online, the Lagos-based retailer wins over skeptical shoppers by accepting payment on delivery and offering free
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