Friday, March 22, 2013

Africa’s race for data – making sense of the transition through everyday services today

By Russell Southwood



In most of Africa’s big markets there is now an intense level of competition. The average revenue per user (ARPU) is down below the US$10 mark and amongst those operators who are really hurting, at between US$2-3 which makes the priority for mobile operators on the continent in making the transition to data urgent.

Thus far, majority of the data products offered – which have largely been versions of bandwidth packages – have been aimed at the "salary boys

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