By Russell Southwood
In most of Africa’s big markets there is now an intense level of competition. The average revenue per user (ARPU) is down below the US$10 mark and amongst those operators who are really hurting, at between US$2-3 which makes the priority for mobile operators on the continent in making the transition to data urgent.
Thus far, majority of the data products offered – which have largely been versions of bandwidth packages – have been aimed at the "salary boys
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