Recently, Africa.com’s CEO and founder Teresa Clarke was invited to deliver a speech on doing business in Africa to a packed room in the White House, full of CEOs and investors. She delivered the following ten tips, the ten things no one ever tells you. The audience left the room confident and ready to engage with the continent; you will be too.
1). The African business culture, similar to the Asian business culture, is driven more by relationships and less by transactions.
2).
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